Pandemic Recovery

Case Study 1: Driving 25% Sales Growth at Marathon Sports

Challenge: My Marathon Sports location needed to increase sales performance and customer engagement after the pandemic started to recede, when competition from big-box retailers and online shopping was strong.

Approach: As Store Manager and Marketing Strategist, I led a complete visual merchandising overhaul, redesigned the store layout to improve customer flow and product discovery, and developed a localized social media strategy to reach new audiences and promote events.

This included the creation of multiple new events, advertising, and collaboration with new and old partners. Introduction of new store signage, fixtures, and experimentation with the layout enticed customers further into the store. It also included a custom mural design to bring excitement, energy, and a visual moment for the customer.

Results: These initiatives drove a 25% sales increase in 2023 over 2021 and propelled the store to rank in the top 3 in multiple KPI categories.