Content Writing

Case Study:
Creating runlikeyou.com

(formally MoreOnRunning.com)

Creating a resource-rich brand for beginner runners from zero to growing content hub

The Challenge

I wanted to build a portfolio of writing samples and also have the chance to benefit from creating a website that could be profitable.

As a lifelong runner and retail marketing strategist, I saw a major gap in the running world: beginner-focused content that was practical, non-intimidating, and human. Most websites cater to elite runners or assume a base level of knowledge. I wanted to create something different a brand that speaks directly to people taking their very first steps into running.

The challenge became to reach this large demographic and make inroads while also showcasing my abilities in content creation and digital marketing.

My Approach

– Brand Positioning & Voice: Developed a brand that feels like a no-BS running buddy; pragmatic, encouraging, and lightly humorous.

– Content Strategy: Built a cornerstone content roadmap focused on SEO, keywords, and schema.

– Visual Identity: Created clean, minimal designs with approachable, playful brand assets.

Key Takeaways

– Voice and tone matter: sounding human builds trust.- Beginner content is underserved but highly loyal.

– Content-first strategy drives sustainable organic growth.

Tools Used

WordPress (Elementor)

Google Analytics / Search Console

Adobe Design Suite

Whats Next

– Launching digital product

– Expanding with video content and interviews

– Testing ad monetization and brand partnerships

Why It Matters

runlikeyou.com is a proof-of-concept that I can:

– Identify and serve a clear niche audience

– Create content that resonates and ranks

– Build a brand organically